the logo blues...

Working on my logo for my software project. I'm going to state the obvious and say that designing logos are HARD. How do you make something that hasn't been made before, isn't over-used, not generic or cliche, creative and ingenious? Ugh it's tough.
It also poses this question: Is following a design trend smart?

A good logo:
1. Stands the test of time.
2. Presents well in black and white, as well as color.
3. Presents well in any size, be it on a letterhead, or a billboard.
Does following a trend just make your logo fresh, or does it make it fresh for a limited amount of time?

It has to have purpose and strong legs to carry it along. Trends are a look and feel of what is appealing a the time, but without some classic design backing, it falls flat. So my job is to marry classic design and trendiness to make a BAMF of a logo!

This weekend is going to be devoted to this project and some other projects that I've been wanting to do.

-Latino DJ dance night on Thursday
-Family Chirstmas Card
-Photocopying projects for portfolio
-Design self-promoting postcards (coming soon to a mailbox near you!)