My concept was to create a lingerie brand and line that was both sexy, mature, and cheeky. The brand name "Smack!" alludes to a playful kiss, love tap, or spank. Thus, the packaging reflects the sassy nature of the wearer, prompting tongue-in-cheek wit on the tags.
The packaging is sustainable, as it is attached with reusable ribbon rather than disposable plastic hang tags. The front design also doubles as a sticker, so the consumer can choose to reuse the brand however they wish.
For more, go HERE. (My AIGA Portfolio)